Everyone Is Lying to You: How to Ask the Right Questions to Get Unbiased, Honest and Useful Answers

On Demand Event

On-Demand Event

Event Details

Everyone is lying to you… We sort of assume that when we ask customers and prospects for feedback, we’re being scientific and that whatever they tell us counts as “learning”. But it’s incredibly easy to bias the people we’re talking to.


Pretty much everyone can fall into the trap of screwing up these learning opportunities, including experienced salespeople. They’re making preventable mistakes and spending too much time collecting data that’s too unreliable for important decisions.


Join us for an hour-long fireside chat with Rob Fitzpatrick, Author of The Mom Test, and our CEO and Co-Founder Paul Fifield. They’ll discuss the most common mistakes sales teams make during conversations including hard pitching, getting friend-zoned, pursuing false scale, and failing to spread the learning within your team.



Author of The Mom Test

I’ve been an entrepreneur for 10 years, running both bootstrapped and VC-backed companies. I’m a YCombinator alum (summer ‘07), have raised funding in the US and UK, and have built products used globally by brands like Sony and MTV.

I’m a programmer who was forced – like so many others – into a customer-facing role at my first company. And while I knew I was supposed to talk to customers, none of the books about sales or Customer Development seemed to help me figure out how to actually do it properly.

The Mom Test is that missing handbook, and is now used as a core part of the curriculum at universities like Harvard and UCL, EU startup accelerators like Seedcamp and Microsoft Ventures, and businesses like Shopify and Pact Coffee.

Sponsored by

Outreach, the leading Enterprise ready Sales Engagement Platform, accelerates revenue growth by optimizing every interaction throughout the customer lifecycle. The platform manages all customer interactions across email, voice and social, and leverages machine learning to guide reps to take the right actions.


Learn more at outreach.io

Seismic is the industry-leading sales enablement and marketing orchestration solution, aligning go-to-market teams while empowering them to deliver engaging buyer experiences that drive growth. Seismic’s Storytelling Platform TM delivers innovative capabilities for marketers to orchestrate content delivery across all channels, and for sellers to engage with prospective buyers in a compelling, resonant manner at every step of the buyer journey.

Learn more at seismic.com