About

Our Mission

To help millions of people in revenue-related roles be exceptional and find joy in their work

Sales Impact Academy is the world’s leading go-to-market learning platform providing a live-learning curriculum for B2B go-to-market teams on an annual subscription basis.

The traditional higher education system has let the world of B2B down, with a complete lack of formal, structured education across the entire industry. This major oversight has led to totally inconsistent core technical skills across every role in go-to-market teams from leadership through to SDRs, AEs, CSMs, marketing and revenue operations.

It creates an impossible educational burden on enterprise companies and it’s also causing chaos and devastation in the early-stage sector with 70-90% failure rates for B2B startups and scaleups.

Sales Impact Academy is looking to solve this major problem by bringing together the world’s best talent to teach structured, live online courses with high learning design principles and rapidly upskill go-to-market professionals across the globe.

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Meet our leadership team

Paul Fifield
Paul Fifield
CEO & Co-Founder

Paul is a ‘been around the block’ entrepreneur with 18 years’ experience in founding and scaling global companies. Over the last 7 years he has grown two international technology businesses from zero to $70M in combined sales as CRO and $100s of millions in value. Paul has also raised over $100M of investment across all stages from seed to growth, VC and debt.

Paul Fifield
Paul Fifield
CEO & Co-Founder

Paul is a ‘been around the block’ entrepreneur with 18 years’ experience in founding and scaling global companies. Over the last 7 years he has grown two international technology businesses from zero to $70M in combined sales as CRO and $100s of millions in value. Paul has also raised over $100M of investment across all stages from seed to growth, VC and debt.

Alexandra Damgaard
Alexandra Damgaard
Co-Founder & Chief Education Officer

Alex has spent the last decade working in sales and professional education. After working on Amazon’s growth strategy, Alex moved on to head up UNiDAYS’ EMEA Prospecting Team. Having previously authored and taught online courses, Alex ensures our courses are pedagogical whilst sharing her own expertise from the world of business development.

Alexandra Damgaard
Alexandra Damgaard
Co-Founder & Chief Education Officer

Alex has spent the last decade working in sales and professional education. After working on Amazon’s growth strategy, Alex moved on to head up UNiDAYS’ EMEA Prospecting Team. Having previously authored and taught online courses, Alex ensures our courses are pedagogical whilst sharing her own expertise from the world of business development.

Ryan Scheuermann
Ryan Scheuermann
CTO & Head of Product

Ryan has spent two decades building products and teams in agencies and early-to-mid stage startups. He’s scaled solutions to millions of users for large-scale brands like WarnerBros, NewsCorp, MySpace, and TMZ. For the last decade, he’s led product engineering teams at B2B SaaS startups, including 4.5 years at InVision. Having also spent time in marketing, sales, revops, and CS, he has a strong affinity for GTM teams. With 15 years of experience managing teams in fully-distributed startups, Ryan now teaches and mentors on building strong people-first remote cultures.

Ryan Scheuermann
Ryan Scheuermann
CTO & Head of Product

Ryan has spent two decades building products and teams in agencies and early-to-mid stage startups. He’s scaled solutions to millions of users for large-scale brands like WarnerBros, NewsCorp, MySpace, and TMZ. For the last decade, he’s led product engineering teams at B2B SaaS startups, including 4.5 years at InVision. Having also spent time in marketing, sales, revops, and CS, he has a strong affinity for GTM teams. With 15 years of experience managing teams in fully-distributed startups, Ryan now teaches and mentors on building strong people-first remote cultures.

Tony Jackson
Tony Jackson
CRO

After working in the NBA with the Seattle Sonics, Tony has spent his entire career in software sales, leading high performing teams at early stage startups through hyperscale growth, including three successful IPOs at Tableau Software, MongoDB, and Snowflake, the largest software IPO in history.

Tony serves as an advisor and investor to early stage startups, including as a Limited Partner with Stage 2 Capital, and recently taught the inaugural Sales Certificate Program at the University of Washington, where he now serves as a Board Advisor.

Tony Jackson
Tony Jackson
CRO

After working in the NBA with the Seattle Sonics, Tony has spent his entire career in software sales, leading high performing teams at early stage startups through hyperscale growth, including three successful IPOs at Tableau Software, MongoDB, and Snowflake, the largest software IPO in history.

Tony serves as an advisor and investor to early stage startups, including as a Limited Partner with Stage 2 Capital, and recently taught the inaugural Sales Certificate Program at the University of Washington, where he now serves as a Board Advisor.

Andrew Parker
Andrew Parker
Consulting CFO

Andrew is a commercial CFO with broad experience in operations and strategy (and he loves data!)

He’s served various boards and worked with a mix of shareholders from private equity, venture capital, listed / crowd-funded shareholder bases, large corporates, “special situation desks” and high net-worth individuals / families. His experiences covers scaling for hyper-growth, turnarounds, strategy ——> delivery plan, and various different investment stages (e.g. early fund-raising, MBO, exits). He’s also performed roles outside finance, covering the CEO / COO position when needed as well as leading Business Development and Data.

Andrew Parker
Andrew Parker
Consulting CFO

Andrew is a commercial CFO with broad experience in operations and strategy (and he loves data!)

He’s served various boards and worked with a mix of shareholders from private equity, venture capital, listed / crowd-funded shareholder bases, large corporates, “special situation desks” and high net-worth individuals / families. His experiences covers scaling for hyper-growth, turnarounds, strategy ——> delivery plan, and various different investment stages (e.g. early fund-raising, MBO, exits). He’s also performed roles outside finance, covering the CEO / COO position when needed as well as leading Business Development and Data.

Board & Investors

Investors in Sales Impact Academy

OUR VALUES

How to be Happy at Work

Love Learning

Every day is a chance to grow

Go fast

Learn on the way

Motivation feeds momentum

If someone’s doing a great job, tell them - it’ll lift them up

Open culture, open comms

Make others feel comfortable to speak out and feedback

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You do you

Bring as much of yourself to work as you want, and welcome others when they do

Channel your inner chameleon

Adaptation is how we’ll survive and thrive together

You’ve got this

Give people freedom, watch them fly

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We live on a spinning rock in space

So don’t sweat the small things - have some fun

We’re Growing!

We’re growing and are on the lookout for great team members to join us on our journey. Find out more over on our hiring page!

We’re Growing!

We’re growing and are on the lookout for great team members to join us on our journey. Find out more over on our hiring page!