Lights, Camera, Action! Sell With Video Lights, Camera, Action! Sell With Video
SIA Coaches
Commercial Account Executive
Vidyard
VP Marketing
Vidyard
  • Description
  • Syllabus
  • Coach Information
About This course

Whether you’re an SDR focusing on outbound prospecting, or an AE trying to crack into key accounts, this course will show you how to integrate different styles of videos into your outbound sequences for maximum impact. Any sales professional engaged in outbound prospecting or lead generation will add a whole new string to their bow with this course.

We’ll walk you through the fundamentals of recording custom sales videos, how and where to send them, and how to track engagement. You’ll learn video best practices, body language, and visual techniques, and how to craft compelling messaging around your videos to maximize their response rates. We’ll challenge you to rethink your existing approach to outbound prospecting.
What impact this course will have
  • You’ll become familiar with the different types of videos you can use in your prospecting sequences and know WHEN is right to use them.
  • You’ll find out how to optimize your subject line, intro copy, and thumbnail image to maximize conversions.
  • Get access to repeatable video templates that can be personalized for success.
  • Learn how to be authentic, engaging, and confident on camera with a few simple hacks.
  • Leave knowing how to use custom videos throughout the sales process to shorten deal cycles and increase close rates.
Syllabus
Class 1
1/4
Selling With Video In The Virtual World
  • Why video is so impactful in modern outbound prospecting
  • Different ways to use recorded, live, and personalized videos to connect with buyers
  • Mastering the basics of custom video recording
Class 2
2/4
Using Video for Outbound Prospecting
  • Understanding the anatomy of a great prospecting video
  • Optimizing your subject line, intro copy, and thumbnail image to maximize conversions
  • When to use videos in your outbound sequence for maximum impact
  • Real-world examples of video messages that work
Class 3
3/4
Using Video to Accelerate & Close Deals
  • Using personalized videos to build rapport and earn buyer trust
  • Recording custom demos, proposal walkthroughs, and other videos that accelerate sales
  • Using targeted videos to engage key stakeholders and decision-makers
Class 4
4/4
How to Make Stand-out, Professional Videos
  • Setting yourself up for success with the right video gear
  • How to be authentic, engaging, and confident on camera
  • Simple hacks to take your videos to the next level
Coach Information
Commercial Account Executive
Vidyard
Reva manages a high performing Business Development team at Vidyard. With 10+ years of sales experience, Reva began her career with Oracle as a Business Development Rep and moved into an Account Executive role for Oracle Marketing Cloud (Eloqua). Aft...
VP Marketing
Vidyard
​As an executive at Vidyard, Tyler has spent 6+ years immersed in the world of online video for sales, prospecting and B2B marketing. He’s the co-author of The Visual Sale, host of the Creating Connections show, and frequent speaker on topics ran...