Secrets of Scale: Insights From the World’s Hyper-Growth CROs
Join four world-renowned revenue leaders as they reveal the secrets they deployed to scale iconic tech companies like Hubspot, Tableau and Ometria.
Featuring: Elissa Fink, former CMO of Tableau, Mark Roberge, Director at Stage 2 Capital and former CRO of Hubspot, Mandy Cole, Operating Partner at Stage 2 Capital and former SVP of Sales at LivingSocial and Pete Crosby, former CRO of Ometria.
- What are the most important factors in designing a predictable revenue model
- How to create a winning growth culture
- Is product-market fit is more important than your sales team?
- How to home in on your core value
- The biggest mistakes these revenue leaders made, that you can learn from
Pete Crosby is a Non-Executive Director at Kluster－ a computer software company which enables world-class revenue reporting and forecasting for SaaS & Tech businesses. He just also happens to be Chair at the Manchester Revenue Collective, Founding Member at the London Revenue Collective, and Coach & Consultant at Scalewise! His well rounded and extensive experience makes him the perfect host of these riveting debates. You can rely on Pete to leave no stone unturned and really dig deep into the issue at hand.
Mark Roberge is the former CRO of Hubspot growing revenue from zero to $100M and expanding the team from 1 to 450 employees. He is also the bestselling author of the award-winning book, “The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to Go from $0 to $100 Million” and a Senior Lecturer at Harvard Business School on the second-year MBA program.
Mark then founded Stage 2 Capital where he is Managing Director.
Operating Partner at Stage 2 Capital
Mandy is a visionary, results-driven executive with proven success building and leading sales and operations organizations to multimillion dollar revenue and profit growth. She specializes in building multichannel teams in early and growth stage companies, developing a go-to-market strategy and infrastructure to scale and creating a customer lifecycle strategy for long term retention and growth.
Former CMO, Tableau
Elissa joined Tableau in its early start-up days in 2007 and drove marketing through every growth phase, including going public on the NYSE under the symbol “DATA.” Elissa remained at Tableau for over 11 years, helping grow the company from under $5 million revenue to over $1 billion. She now advises fast-growing companies in the marketing and sales technology space, as well as sits on boards including Talend (NASDAQ:TLND), Pantheon, Qumulo, Intellimize and Uberflip.
Outreach, the leading Enterprise ready Sales Engagement Platform, accelerates revenue growth by optimizing every interaction throughout the customer lifecycle. The platform manages all customer interactions across email, voice and social, and leverages machine learning to guide reps to take the right actions.
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