Case Study – Reachdesk

reachdesk

reachdesk

reachdesk

5/5

"Since subscribing to Sales Impact Academy we've streamlined our sales process, and as a result have seen a 15.6% increase in our close rates in just one quarter. We've also seen a notable 11% reduction in our sales cycles, which is really helping our revenue velocity.''

woman girl cheering at desk shutterstock_226373764 (2)
woman girl cheering at desk shutterstock_226373764 (2)

the company

Reachdesk is a fully integratable direct marketing platform allowing businesses to use personalized direct mail and gifting to increase reply rates, build pipeline, accelerate ideals and drive, loyalty in customers. Best of all, everything is measurable – resulting in clear and quantifiable ROI for teams.

Reachdesk is a fully integratable direct marketing platform allowing businesses to use personalized direct mail and gifting to increase reply rates, build pipeline, accelerate ideals and drive, loyalty in customers. Best of all, everything is measurable – resulting in clear and quantifiable ROI for teams.

Size of team: 42
Fundraising round: $5m raised in equity finance
ARR: $2.5m

size of team: 25

Fundraising round:
series a

ARR: $6m

the challenge

the challenge

‘Typically there’s no official professional training for becoming a commercial leader. A lot of the learning it takes to get to this level has always been ad hoc. Having access to leadership based courses and practical sales training through Sales Impact Academy is essential.

At the point where we joined Sales Impact Academy (SIA) we had three salespeople with the ambition of bringing on 15-20 more in
a short amount of time.

We knew that rapid growth wouldn’t be sustainable without a best-in-class standard of sales training and onboarding for these new starters.”

‘Typically there’s no official professional training for becoming a commercial leader. A lot of the learning it takes to get to this level has always been ad hoc. Having access to leadership based courses and practical sales training through Sales Impact Academy is essential.

At the point where we joined Sales Impact Academy (SIA) we had three salespeople with the ambition of bringing on 15-20 more in a short amount of time.

We knew that rapid growth wouldn’t be sustainable without a best-in-class standard of sales training and onboarding for these new starters.”

the challenge

the challenge

‘Typically there’s no official professional training for becoming a commercial leader. A lot of the learning it takes to get to this level has always been ad hoc. Having access to leadership based courses and practical sales training through Sales Impact Academy is essential.

At the point where we joined Sales Impact Academy (SIA) we had three salespeople with the ambition of bringing on 15-20 more in
a short amount of time.

We knew that rapid growth wouldn’t be sustainable without a best-in-class standard of sales training and onboarding for these new starters.”

‘Typically there’s no official professional training for becoming a commercial leader. A lot of the learning it takes to get to this level has always been ad hoc. Having access to leadership based courses and practical sales training through Sales Impact Academy is essential.

At the point where we joined Sales Impact Academy (SIA) we had three salespeople with the ambition of bringing on 15-20 more in a short amount of time.

We knew that rapid growth wouldn’t be sustainable without a best-in-class standard of sales training and onboarding for these new starters.”

why sales impact academy?

“We embedded the SIA courses into our existing onboarding and training programs. They provided 80% of the teaching we needed and alI we had to do was add a little context to that training to make it specialised to Reachdesk!”

“We embedded the SIA courses into our existing onboarding and training programs. They provided 80% of the teaching we needed and alI we had to do was add a little context to that training to make it specialised to Reachdesk!”

james suwantpatra

head of sales at reachdesk

james suwanpatra

“’We embedded the SIA courses into our existing onboarding and training programs. They provided 80% of the teaching we needed and alI we had to do was add a little context to that training to make it specialised to Reachdesk!’”

“’We embedded the SIA courses into our existing onboarding and training programs. They provided 80% of the teaching we needed and alI we had to do was add a little context to that training to make it specialised to Reachdesk!’”

james suwantpatra

head of sales at reachdesk

james suwanpatra

Main selling points:

• Getting access to best-in-class sales education

• The ability to be efficient with your time and utilize live classes and on-demand content

• Ensuring everyone has the same level of training

• Allowing us to focus on other areas of the business and accelerate our growth

Main selling points:

• Getting access to best-in-class sales education

• The ability to be efficient with your time and utilize live classes and on-demand content

• Ensuring everyone has the same level of training

• Allowing us to focus on other areas of the business and accelerate our growth

The subscription-based platform also has an ever-growing course catalog
which will keep up with our expanding needs as we scale.

the impact

the impact

the impact

"Since subscribing to Sales Impact Academy we've streamlined our sales process and as a result have seen a 15.6% increase in our close rates in just one quarter. We've also seen a notable 11% reduction in our sales cycles, which is really helping our revenue velocity."

"Since subscribing to Sales Impact Academy we've streamlined our sales process and as a result have seen a 15.6% increase in our close rates in just one quarter. We've also seen a notable 11% reduction in our sales cycles, which is really helping our revenue velocity."

james suwantpatra

head of sales at reachdesk

There are many different things that influence the metrics that we measure, but training 

our teams and driving consistency through what is being taught and implemented has had

a big impact. Within the sales team, we’ve been able to meet targets, 

reduce sales cycles and improve close rates! 

There are many different things that influence the metrics that we measure, but training 

our teams and driving consistency through what is being taught and implemented has had

a big impact. Within the sales team, we’ve been able to meet targets, reduce sales cycles and improve close rates! 

The Managing the Complete Sales Cycle course, in particular, delivered great action points, our sales team came out of the sessions with things to try and these, tools have been well adopted by our Account Executives. 

"BAMFAM (Book A Meeting From A Meeting), has been a really impactful takeaway from the Managing the Complete Sales Cycle course and has really helped to bring down my sales cycles. It's so simple yet the effect has been extremely positive."

As the library of SIA content is growing, we are able to build specific

courses into each person’s personal development.