Meet the Team

Martin is a learning architect engaged with a wide range of curriculum design and delivery. He has been Dean and Deputy Vice-Chancellor at the University of Cape Town and Vice-Chancellor of the University of Salford Manchester, and is a Principal Fellow of the Higher Education Academy. His work focusses on digital innovation, on using digital innovation to best advantage, and on the power of learning analytics to steer the best possible designs of courses.

Ben is a strategic commercial leader with 25+ years B2B tech industry experience. Ben helped lead technology unicorn Ariba to grow from 25 employees and zero revenue to 1500 employees worldwide and over $200m in revenue, leading to an acquisition by SAP in 2012 for $4.3B. Ben now works with a range of VCs and has helped more than 60 B2B early-stage portfolio companies accelerate their growth to drive revenue and market share.

Saafi is a really cool girl with a lot of talents. She has extensive experience in Sales, Customer Success and telling people what to do. In her spare time, Saafi likes to negotiate deals on holiday homes, and when she isn’t doing that she’s eating gluten free snacks and writing fan fiction about hummus.

Siobhan brings over 18 years of client success, strategic thinking, business development and operations experience in both agencies and marketing technology. With half her career based in the UK and the last 9 years in the US her experience puts her in a great place to build and grow successful businesses understanding both the cultural and territory specific requirements for each.

Jen has spent the last 6 years working her way up within the Finance department of Peacocks Stores Ltd. as well as supporting the Finance teams of other companies within their holding group The Edinburgh Woollen Mill Group such as Jaeger, Jane Norman and Austin Reed. During this period Jen was promoted to a manager role and played a large part in the testing and implementation team of their new stock system.

Jay brings over 14 years of business, sales, and revenue operations experience spanning across a variety of markets, industries, and business sizes. Jay has proven results in building dynamic and scalable operations across the entire customer lifecycle.  He built IBM’s business operations into 17 countries and 4 regions across Africa and the Middle East, to then working in UK tech companies such as Goodlord, Triptease, and Doctify.  Jay has since founded, house of operations; a revenue operations consultancy practice tailored for start-up and scale-up companies. Jay is also a Revenue Operations mentor for Kluster, as well as a ScaleWise Consultant.

Nazma is an award winning revenue leader, making her name at Cognism. She joined the business as its first employee in 2017 then went on to build a $10M ARR business in just three years from zero achieving a valuation of $100M, and building one of the most respected teams in the industry. In 2019 Nazma was recognised as an ‘Inspirational Woman in Tech’ by WeAreTechWomen and Sales Confidence voted her as one of the Top 5 UK Sales Leaders in SaaS

Siofra is awesome – a Christmas jumper loving, Peleton riding, Hamilton fan – there’s more though… and we’ll update this soon 🙂

Paul’s background in education and teaching as well as his own personal experience in sales is what made him passionate about joining SIA and helping educate GTM professionals. Outside of work he loves to play guitar, go on motorcycle trips with his father, and enjoys weekend coffee/walk dates with his wife.

Rich started his career within International Development helping not-for-profits measure their socio-impact, before switching to the B2B Sales world in 2016. Following a team lead role at a hyper growth cyber security scale-up, he turned his attention towards education within B2B SaaS startups. Rich loves nothing more than creating memes and snuggling his adorable puppy.

Will recently joined SIA in our Customer Success team, having spent four years in sales and account management following a career as a professional rugby player. Outside of work and rugby he loves karaoke and playing golf, but is sadly equally terrible at both of them.

Clarice has recently joined our team after having already 8 years of experience in Account Management and Sales. Clarice is a lover of all things outdoors with rugby, hiking, sailing and skiing being her highlights and has an expert knowledge of Friends, Harry Potter and the US Office. She also has her own fashion styling business on the side!

Mahdi recently joined SIA’s Customer Success Team. He graduated from Middlesex University after studying International, Politics & Economics. Prior to SIA, Mahdi worked within two high-growth FinTechs onboarding and supporting an array of clients. Mahdi is an avid, and maybe slightly deluded, Spurs fan who spends most his spare time watching football compilation videos on YouTube.

Liv recently joined SIA as a Customer Success Manager. She has worked in the Ed-tech industry for 3 years and is passionate about both customer and learner experience. Liv studied Philosophy and Ethics at university and was very briefly a teacher. She now spends a lot of her time watching films (particularly psychological thrillers) and boring people with conversations about them whilst trying really hard to avoid spoilers.

Since graduating with a Sustainable Business degree in 2019, Jonah has helped launch a purpose-driven Accelerator, worked as an EdTech Entrepreneur-in-Residence, and been a Community Manager for a tech start-up.

His mission at SIA is to ensure learners are having the best possible experience, and he’s always delighted to connect with new people on LinkedIn.

In his spare time, you can catch him at a pub quiz, swearing at VAR, or trying to fulfill his mission of visiting every country in the world!

Waseem recently joined SIA as a Customer Success Executive. He graduated from Middlesex University with a degree in Psychology. Prior to SIA, he worked at a mobility-as-a-service company helping to deliver radical change in an ageing automotive market. Outside of work, well, the first rule of Fight Club is: You do not talk about Fight Club.

Sarah recently joined as a Customer Success Manager.

She started off as a fashion design graduate and pivoted to the world of ERP. Combining her experience she moved into Sustainability and Fashion Tech, solidifying her desire to only be part of purpose-driven teams. Her passion for building long-term relationships and life-long learning initiated the move to SIA. 

In her free time, you’ll either find her hunched over a sketchbook, behind a camera or composing mood boards of her dream home

Matt graduated from Aston Business School with a BSc in Business and International Relations with a focus on the global impact of diplomatic relations. Whilst at university, Matt gained experience in the automotive industry specializing in global operations. Matt is excited to bring his experience to SIA and develop on them further.

Joe has been in sales for over 5 years, starting his career at IBM before switching to the fast-paced world of B2B startups, working within the proptech and fintech sectors before joining us recently. Joe is a massive Portsmouth FC fan and regularly likes to remind people that they did in fact win the FA Cup in 2008.

Before joining the SIA Product Team in May 2020, Chloe spent 7 months travelling in a van and surfing along the Pacific coast from Canada, through the USA, to Mexico and Guatemala. Chloe is now one of SIA’s Course Managers and absolutely loves learning on the job – literally! One of Chloe’s favorite aspects of her role is the opportunity to be creative and impactful to others. Most of all, she really values the supportive and encouraging ethos of her fellow SIA team members.

Nicola has spent the last 6 years working in publishing and online learning for places such as The Open University, SAGE Publishing and The Royal College of Psychiatrists. She is passionate about creating high-quality, engaging educational experiences and is a strong believer in life-long learning. Outside of work, she enjoys travel, playing the flute and entertaining her niece and nephews.

A New Jersey native, Caroline joined the SIA family after graduating from The College of New Jersey with a Bachelor of Arts in Journalism and a minor in Women’s and Gender Studies. While there, Caroline was awarded a scholarship to study at the University of Cape Town, where she gained interest in working in an international space. As a course manager, Caroline builds off of her previous experience as a publicity intern at both Princeton University Press and Magnolia Pictures. Caroline is able to learn something new every day, and has found her role as a course manager to be the perfect kick-off to her career.

Beatrice recently graduated from Loyola University Maryland with a Bachelor of Arts in Communication, concentrating on Digital Media and minoring in Environmental & Sustainability Studies. Before joining the SIA team as a Course Manager, she enjoyed working as an oyster farmer and explored the international scene as an au-pair in Germany. Beatrice’s time during university as well as abroad taught her the value of a virtual learning experience. She is inspired to impact the world of higher education by empowering individuals and providing them the tools to succeed through SIA’s courses. When not busy at her computer, Beatrice can be found telling someone somewhere all about the benefits of oysters and seaweed.

Luke graduated from the University of Reading with a BA in History focusing on the social impact of business and advertising. He then moved on to work in Conference Production, developing international events in capital markets and general business for EMEA. Luke is now focused on developing engaging and unique educational experiences with the driven team at SIA.

From taking guests on safari whilst working as a game ranger, to sales and operations-based positions in small travel and Edtech companies; Imogen has a wealth of unique experience in client-facing roles. With a passion for the power of education and having a positive impact on individuals and businesses, her favorite aspect of being a Course Manager, apart from working with an incredible team, is hearing all of the great learner success stories.

Nicola has spent the last few years working in customer experience, latterly as a Learning and Development Coordinator for a busy customer service team. She feels passionately about facilitating and delivering accessible and successful learning experiences that can support personal and professional growth. Outside of work she likes to partake in karaoke, practice yoga and is currently enrolled on a counseling skills course to keep developing her self-awareness and communication skills.

Chloe recently graduated from the University of Reading in International Business and Management with a placement year in Technology Consulting. Her experience and skills include stakeholder management, change management, and end-user experience. In her free time, Chloe is a keen rugby player, spectator, and un-solicited commentator. When she’s not on a rugby pitch she is either watching Shrek or embarrassing herself on TikTok.

Alice graduated in the summer of 2020, before joining the SIA team. She’s on-hand to help across different departments when required, whilst assisting the upload of course content. Alice’s role with SIA is introducing her to a practical skill set across sales and marketing, that she will be able to utilise to strengthen future career prospects.

Jenny came to the UK to study events management and explore living in a new country. After her studies, she worked in several different industries before joining SIA. Most of all she values the amazing people working at the company and the opportunity to support and positively impact her team members. When she is not working, Jenny likes to sing musicals to her heart’s delight (and her neighbour’s dismay).

Agueda, Lisbon, Maputo, Chisinau, Berlin, Cologne, and now London – Nuno has lived all over the place 🌎 Originally from Portugal, Nuno started his career at AIESEC, where he helped the world’s largest youth organization grow in emerging markets. He then ventured into the mad start-up world by joining Rocket Internet and has spent the last few years helping early-stage start-ups such as Quintly and Lyvly launch to market.

What about outside of work? Nuno pretends to be a football player from time to time and is thinking of going back to playing a musical instrument… He just got an ocarina so let’s see if he can play some Zelda songs in a few months!

Simone started off in the Higher Education sector facilitating dynamic external communications projects. Over her career, she’s worked with The BBC Asian Network, The Independent, The Network for Business Sustainability, Medical Xpress, and more, building rapport to generate newsworthy content.

Alongside this, she has worked as a Features Editor for LeNurb print newspaper. Simone is excited to help grow SIA’s educationally rich platform by creating accessible content for online consumption and utilizing her journalistic flair and knowledge of the education sector.

Tiff has spent the last 6 years working in a variety of digital design disciplines. After a few years specializing in content creation, Tiff decided to start her own business to help start-ups with their visual identity, which lead her to her role at Sales Impact Academy!

Tiff is currently studying for her MA in Digital Design, focusing on UI/UX Design. When not working or studying, Tiff is either coaching her netball team, showing off her tortoise Roman or laughing at Rich’s memes.

Poppy has started to develop her skills across both Sales and Marketing disciplines, with this being the kick-start to her career (and the Canning family take-over). Prior to her role with SIA Poppy worked in Hospitality supervison and is currently completing her Bachelors degree in Media, Communication and Creative Practice. If you find Poppy not working or studying, she’ll either be doing something to fulfill her creative flair or getting up at silly times of day for a sunrise walk.

Nataly started her career in logistics for an international fashion company, after completing her studies in International Trade in Spain. She then started her career in sales 18 months later, in a Start-Up in the fintech and travel industry. After being trained as an SDR and moving into an Account Executive role, she joined SIA as part of the rock star and growing sales team. One of the things she likes most about sales is being able to talk with different people every day and learn new ways to provide real value. Outside of work, Nataly loves traveling and dancing and she is a big Beyonce fan!

I’ve recently started my career in Sales. I’m keen to learn the tricks of the trade and Sales Impact Academy has been the perfect place so far to kick off my journey in the world of sales.

My first formal introduction to sales was a full-cycle B2B role. I then moved on and got great exposure to the world of Enterprise prospecting before finally grabbing a seat on the SIA Rocketship 🚀

Now, I’m lucky…I’m selling (and learning from) the first complete live-learning curriculum for B2B go-to-market teams. In my spare time, I enjoy generic hobbies such as football, skiing and relaxing bubble baths. 🛀

Priya recently joined our SDR team and is so far having some GREAT conversations – we’ll give you more details really soon!

Rory kicked off a career in tech, working as the in-store tech support ‘Guru’ for O2. He then followed up that role with a move to Apple, where he took part in 5 product launches and a new store opening, working dynamically between the Genius Bar and the Sales Teams. After a year with Audi selling premium cars, Rory returned to tech with VenueScanner as a Venue Growth Manager before joining the team at Sales Impact Academy.

Lisa has recently joined the Sales Impact Academy team in the Finance department after taking a year out to travel the world. Before this Lisa worked for Peacocks Stores Limited for 2 and half years. Whilst at Peacocks, Lisa was promoted multiple times where she gained a lot of knowledge and practical experience.