lucidcx

lucidcx

lucidcx

5/5

"Prior to Sales Impact Academy (SIA) our website generated no leads and had zero lead capture. After implementing the learnings from SIA we had a major manufacturer and an OTA provider contact us within the first two weeks. These should generate £1.8m in additional contract revenues."

woman girl cheering at desk shutterstock_226373764 (2)
5/5

"Prior to Sales Impact Academy (SIA) our website generated no leads and had zero lead capture. After implementing the learnings from SIA we had a major manufacturer and an OTA provider contact us within the first two weeks. These should generate £1.8m in additional contract revenues."

woman girl cheering at desk shutterstock_226373764 (2)

the company

LucidCX’s cloud-based services are used by leading global brands such as Sky, Samsung, Virgin, Assurant, Brightstar, and Vodacom to reduce the cost to service customers whilst offering best of breed customer service, no matter what the customer demand is. 

Whether this is web self-service or agent driven, we provide knowledge bases, diagnostics and process digitisation to make everyone an instant expert. 

 

We are trusted by world-class banks, cell phone networks, insurers, manufacturers and retailers and haven’t lost a single client in sixteen years!

LucidCX’s cloud-based services are used by leading global brands such as Sky, Samsung, Virgin, Assurant, Brightstar, and Vodacom to reduce the cost to service customers whilst offering best of breed customer service, no matter what the customer demand is. 

Whether this is web self-service or agent driven, we provide knowledge bases, diagnostics and process digitisation to make everyone an instant expert. 

 

We are trusted by world-class banks, cell phone networks, insurers, manufacturers and retailers and haven’t lost a single client in sixteen years!

Size of team: 42
Fundraising round: $5m raised in equity finance
ARR: $2.5m

size of team: 4

Fundraising round:
self-funded

ARR: £2m

the challenge

For fifteen years we’d been trying to sell without a strong sales engine. We’d won most of our new customers through referrals. but our outbound sales were non-existent and our inbound engine had been largely neglected.

We needed a strong direction on how to hire and train Sales Development Reps (SDRs) and a Marketing team to achieve more growth.

For fifteen years we’d been trying to sell without a strong sales engine. We’d won most of our new customers through referrals. but our outbound sales were non-existent and our inbound engine had been largely neglected.

We needed a strong direction on how to hire and train Sales Development Reps (SDRs) and a Marketing team to achieve more growth.

the challenge

For fifteen years we’d been trying to sell without a strong sales engine. We’d won most of our new customers through referrals. but our outbound sales were non-existent and our inbound engine had been largely neglected.

We needed a strong direction on how to hire and train Sales Development Reps (SDRs) and a Marketing team to achieve more growth.

For fifteen years we’d been trying to sell without a strong sales engine. We’d won most of our new customers through referrals. but our outbound sales were non-existent and our inbound engine had been largely neglected.

We needed a strong direction on how to hire and train Sales Development Reps (SDRs) and a Marketing team to achieve more growth.

why sales impact academy?

why sales impact academy?

“Sales Impact Academy has exactly the right advice for companies at our stage of growth. I’ve never seen anyone do sales training like this!”

“Sales Impact Academy has exactly the right advice for companies at our stage of growth. I’ve never seen anyone do sales training like this!”

Matt dyson

CEO at Lucidcx

matt dyson

“Sales Impact Academy has exactly the right advice for companies at our stage of growth. I’ve never seen anyone do sales training like this!”

Matt dyson

CEO at Lucidcx

they provided:

• Courses specific to the job roles we were hiring for with comprehensive practical sales education for our existing team

• A strategy on how to build a sales engine and where to focus our activities as a startup/scaleup

• Guidance on which real-life operational metrics to focus on as a Saas business

• A strong ethos in terms of the culture of a great sales team

• The logistics of how and when to recruit at each stage

• Access to industry experts and peers for the sharing of best practices

 

• Courses specific to the job roles we were hiring for with comprehensive practical sales education for our existing team

• A strategy on how to build a sales engine and where to focus our activities as a startup/scaleup

• Guidance on which real-life operational metrics to focus on as a Saas business

• A strong ethos in terms of the culture of a great sales team

• The logistics of how and when to recruit at each stage

• Access to industry experts and peers for the sharing of best practices

 

“The breadth and depth of the courses were key. But at the same time, it was also the support network that comes with the training that I valued. I’ve never met such a lovely bunch of people in such high concentration.”
“The breadth and depth of the courses were key. But at the same time, it was also the support network that comes with the training that I valued. I’ve never met such a lovely bunch of people in such high concentration.”

Matt dyson

CEO at Lucidcx

the impact

“Now that we have a laser-focus on the right target customers, the right sales team, the right process on board, and the right messaging thanks to SIA’s sales education, we’ve got meetings being set up and outbound sales happening at an incredibly fast rate.”
“Now that we have a laser-focus on the right target customers, the right sales team, the right process on board, and the right messaging thanks to SIA’s sales education, we’ve got meetings being set up and outbound sales happening at an incredibly fast rate.”

the impact

“Now that we have a laser-focus on the right target customers, the right sales team, the right process on board, and the right messaging thanks to SIA’s sales education, we’ve got meetings being set up and outbound sales happening at an incredibly fast rate.”

The courses available have helped us define our sales strategy in a very practical way, and this
has influenced everything in our business. From our product positioning, and sales decks to our hiring approach. The Go-to-Market Fundamentals course has defined our entire strategy in terms of understanding our Total Addressable Market (TAM). 

We also found the Outbound Prospecting course invaluable as we used this to attract, train and onboard a high-quality SDR. Before joining Sales Impact Academy, we had zero outbound opportunities. However, in the first active month after training, we went on to secure multiple appointments and fill the sales pipeline with six quality, qualified opportunities. 


Our inbound sales are also functioning effectively through our website 
which didn’t exist as a useful channel beforehand.

The courses available have helped us define our sales strategy in a very practical way, and this has influenced everything in our business. From our product positioning, and sales decks to our hiring approach. The Go-to-Market Fundamentals course has defined our entire strategy in terms of understanding our Total Addressable Market (TAM). 

We also found the Outbound Prospecting course invaluable as we used this to attract, train and onboard a high-quality SDR. Before joining Sales Impact Academy, we had zero outbound opportunities. However, in the first active month after training, we went on to secure multiple appointments and fill the sales pipeline with six quality, qualified opportunities. 


Our inbound sales are also functioning effectively through our website 
which didn’t exist as a useful channel beforehand

want to book a demo?

sales
education
as a service

All our courses repeat on
average four times year,
perfect for onboarding or
designing individual learning
journeys for your team.