TRIBE
TRIBE
tribe
"The cost of Sales Impact Academy is a quarter of the price that I would pay to hire a full time trainer to service three global territories and deliver everything face to face. The SIA platform is incredibly cost effective and essential for a global company like ours."
the company
TRIBE is the world’s fastest-growing branded content platform that allows brands to tap into the power of their creative customers for authentic word-of-mouth marketing.
We generate effective content at scale, minus the high costs, and have worked with over 6,000 of the world’s leading brands. Our pool of over 50,000 creators has generated over one million pieces of branded content for 10,000 campaigns.
TRIBE is the world’s fastest-growing branded content platform that allows brands to tap into the power of their creative customers for authentic word-of-mouth marketing.
We generate effective content at scale, minus the high costs, and have worked with over 6,000 of the world’s leading brands. Our pool of over 50,000 creators has generated over one million pieces of branded content for 10,000 campaigns.
size of team: 42
the challenge
At TRIBE, we were already moving towards a subscription offering to complement our marketplace model. However, our sales training, when we began, was informal and inconsistent across our three global trading regions (the UK, US, and Australia).
We were trying to deliver our learning & development internally to newcomers, but we ended up with a lot of different versions of the truth, and varying sales methodologies.
We needed a unified and scalable sales training service that taught all our salespeople to talk a common language and engender global alignment.
At TRIBE, we were already moving towards a subscription offering to complement our marketplace model. However, our sales training, when we began, was informal and inconsistent across our three global trading regions (the UK, US, and Australia).
We were trying to deliver our learning & development internally to newcomers, but we ended up with a lot of different versions of the truth, and varying sales methodologies.
We needed a unified and scalable sales training service that taught all our salespeople to talk a common language and engender global alignment.
why sales impact academy?
“The cost of Sales Impact Academy is a quarter of the price that I would pay to hire a full-time trainer to service three global territories and deliver everything face to face. The SIA platform is incredibly cost-effective and essential for a global company like ours.”
Phil Halbish
Chief Financial Officer at tribe
we're impressed by...
– The calibre and diversity of the coaches, which give the training credibility and breadth.
– The fresh approach to sales education allows you to embed the sessions into your existing training processes and immediately relate them back to your work.
– The ability for learners to easily visualize their Learning & Development journey, with access to continued support from Course Managers.
– The uniform online training processes across growth marketing, sales, and customer success delivered to the same standard which encourages alignment throughout your business.
– The calibre and diversity of the coaches, which give the training credibility and breadth.
– The fresh approach to sales education allows you to embed the sessions into your existing training processes and immediately relate them back to your work.
– The ability for learners to easily visualize their Learning & Development journey, with access to continued support from Course Managers.
– The uniform online training processes across growth marketing, sales, and customer success delivered to the same standard which encourages alignment throughout your business.
Having a relationship with an organization like Sales Impact Academy reduces the burden of a single point of failure. You don’t have to worry that your trainer is going to leave, causing you to lose the relationship and the knowledge of your company to which you’d worked to communicate.
Having a relationship with an organization like Sales Impact Academy reduces the burden of a single point of failure. You don’t have to worry that your trainer is going to leave, causing you to lose the relationship and the knowledge of your company to which you’d worked to communicate.
“Once we heard the value proposition and had a look at the curriculum, we knew Sales Impact Academy was going to solve a lot of our problems.”
“Once we heard the value proposition and had a look at the curriculum, we knew Sales Impact Academy was going to solve a lot of our problems.”
Matt Harris
Partner & VP of Sales at Brandbassador
the impact
“Since putting Sales Impact Academy into place, we are up 99% quarter-on-quarter in subscription revenue and up 42% quarter-on-quarter in net new subscriptions.”
“Since putting Sales Impact Academy into place, we are up 99% quarter-on-quarter in subscription revenue and up 42% quarter-on-quarter in net new subscriptions.”
Sales Impact Academy has allowed us to shift from a transactional sales model to a SaaS sales model. We have 50% of our workforce enrolled on the platform. Everyone’s getting the same knowledge, which is great for the management of our entire funnel. Overall they’ve completed around 61 courses and their average score for their Impact Assessments is 87%.
The Lead, Coach, Win!, Go-to-Market Fundamentals, and Managing the Complete Sales Cycle courses have been key for us. Being new to selling a SaaS product, the training allowed us to understand our go-to-market proposition and give our team much-needed holistic knowledge of the sales cycle so that we could hit the ground running.
We have also seen improvements in our customer support and retention processes. Our customer success function is less than a year old and the team is made up of people who came across from sales. The Customer Success Fundamentals course allowed us to train the new team quickly on how to shift away from sales-orientated thinking.
“We didn’t have BDR’s three months ago and were relying on website conversion, heavy prospecting, and CRM sequences to fill our top of funnel. Having brought in BDR’s off the back of the SIA training we’re already seeing a far greater volume of quality meetings.”
Phil Halbish
Chief Financial Officer at tribe