Work Smarter with Email Automation Work Smarter with Email Automation
SIA Coach
Marketing Consultant
Rowland Gage Limited
  • Description
  • Syllabus
  • Coach Information
About this course

Want to engage your prospects with personalized messaging delivered at the right time? This course is for marketing and salespeople who want to master using email automation to deliver relevant content when it’s most needed, getting more done in less time.

In this course, you will learn how to capture and use data to create engaging email campaigns. From building out your campaigns and creating dynamic content to optimizing those campaigns with analytics and reporting. This course will provide a real insight into everything you need to know about Email Automation and practical elements so you can start to build your own automation straight away.
What impact this course will have
  • Understand your data and how to use it for lead scoring & grading.
  • You’ll have built out automated nurture campaigns with dynamic content.
  • Know how to manage your leads end to end.
  • Learn how to optimize your campaigns with reporting & analytics.
Class 1
Introduction to Email Automation
  • What is email automation?
  • Common use cases
  • An overview of marketing automation
Class 2
Understanding Your Data
  • Capturing the right information
  • Using data to drive engagement
  • Integrating marketing data with sales insights
Class 3
Building Out Your Campaigns
  • Understand your customer journey
  • Explain the need for building nurture journeys
  • Build your own nurture journey
Class 4
Advanced Tools & Reporting
  • Optimizing your campaigns: Reporting & Analytics
  • Plan for the future of email automation
  • Recap of the Course
Coach Information
Marketing Consultant
Rowland Gage Limited
A marketing leader with 21 years experience in marketing, working in Europe, Asia and the US. Holly leads B2B marketing teams and helps organisations adopt data-driven, modern marketing practices to drive revenue Holly worked with marketing automatio...