Work Smarter with Email Automation Work Smarter with Email Automation
SIA Coach
Marketing Consultant
Rowland Gage Limited
  • Description
  • Syllabus
  • Coach Information
About this course

Want to master an essential part of commercial output? Revenue, sales and marketing ops teams, as well as CMOs, Content & Product marketers and Salespeople can all make the most of the hours in the day through email automation.

In this course, you will learn how to capture and use data to create engaging email campaigns. From building out your campaigns and creating dynamic content, to optimizing those campaigns with lead management and reporting, this course will provide a real insight into everything you need to know about Email Automation.
What impact this course will have
  • Understand your data and how to use it for lead scoring & grading.
  • You’ll have built out automated nurture campaigns with dynamic content.
  • Know how to manage your leads end to end.
  • Learn how to optimize your campaigns with reporting & analytics.
Syllabus
Class 1
1/4
Understanding Your Data
  • What information to capture and why
  • An overview of marketing platforms 
  • How to use your data: lead scoring & grading
Class 2
2/4
Building Out Your Campaigns
  • Lead capture
  • Creating dynamic content
  • Automated nurture campaigns
Class 3
3/4
Lead Management and Reporting
  • Integrating with your CRM
  • Managing your leads end to end 
  • Optimizing your campaigns: Reporting & Analytics
Class 4
4/4
Details coming soon!

Class details coming soon!

Coach Information
Marketing Consultant
Rowland Gage Limited
A marketing leader with 21 years experience in marketing, working in Europe, Asia and the US. Holly leads B2B marketing teams and helps organisations adopt data-driven, modern marketing practices to drive revenue Holly worked with marketing automatio...