Sales Conversations That Win Sales Conversations That Win
SIA Coaches
Andy Bounds Limited
Senior SDR Leader
  • Description
  • Course Syllabus
  • Coach Information
About this course
Sales is basically having lots of conversations. The more successful they are, the more successful you’ll be. This course will show you exactly how to have meaningful conversations with prospects, that lead to them buying more often, more quickly.

Designed for AEs and BDMs, this highly practical course will give you the skills and confidence to persuade your prospects of your unique value-add… so that they BUY!

You’ll learn how to:

- Use your prospects’ own language to uncover their pain points (even those they didn’t know about!)

- Prove you can best help them (this section includes how to remove the dreaded objections you hear all the time!)

After all, more certainty = more urgency = more sales!

You’ll then add critical new skills to how you communicate - how to build empathy, intimacy, excitement… including best practices with meetings, agenda, sales presentations, and emails.

Finally, you’ll learn new, easy ways to generate more leads than ever before. More referrals. More repeat purchases. Better returns from emailing, calling, etc. We’ll end by showing you how to institutionalize referral-getting into your working week.

This course has been designed for AEs and BDMs who wish to improve their sales conversations to build more momentum in their sales cycles and drive greater revenue.

What impact this course will have:
  • Have more effective conversations with your prospects to drive greater momentum throughout your entire sales cycles
  • Create conversations that allow you to truly understand your prospects’ pain and value drivers
  • Uncover your prospects’ ideal future state and be able to articulate how you can enable that change
  • Build effective communication strategies into your meetings, presentations and emails
  • Create even more opportunities to drive revenue through referrals and customer advocates
Course Syllabus
July 11 2022
Class 1 | Value-add and differentiation: How to stand out


By the end of this class, you will be able to…

  • Articulate unique selling points for your product
  • Discover information from customers to help you appeal to their needs
  • Master the A and B from the ABC framework for winning sales conversations
July 13 2022
Class 2 | Objections, Scripts and Closing


By the end of this class, you will be able to…

  • Overcome common objections faced by salespeople
  • Write a persuasive closing script for your sales calls
  • Decide what improvements you’ll make
July 18 2022
Class 3 | Virtual comms, emails and meetings: Get a lot more done in a lot less time


By the end of this class, you will be able to…

  • Agree common communication mistakes to make rapid improvement
  • Enact a framework for effective comms using your own communications materials
  • Embed methods to have quicker, better meetings
July 20 2022
Class 4 | Referrals and easy leads


By the end of this class, you will be able to…

  • Identify easy opportunities for upselling, advocacy, and referrals
  • Build skills and confidence with cold calling
  • Determine how you’ll generate leads… forevermore!
Andy Bounds Limited
Awarded the title Britain’s Sales Trainer of the Year, and described by AstraZeneca’s Global Communication Director as “a genius, whose advice can’t be ignored”, Andy’s insights stem from the fact his Mother is blind. This has given him a...
Senior SDR Leader
In her previous job... - Meg was the first (and only!) person to hit over 120% of her leads target every month for 2 years - She was the quickest person in the company’s 24-year history to get promoted into a client-facing role   I...