Prospecting Through Sequences with Sam Nelson Prospecting Through Sequences with Sam Nelson
SIA Coaches
SDR Leader
Outreach
  • Description
  • Syllabus
  • Coach Information
About This course

Calling all full-time SDRs and SDR managers! The brain behind the Agoge Sequence will share with you how to effectively qualify and approach your key prospects in this granular educational course. Whether you're not quite getting your prioritization right or you can't figure out why your cold calls have poor conversion rates, this course will give you the tools to make a difference.

We will take you through how to use sequences to multiply your prospecting efficiency. This will cover time management, prioritization, cold calling, creating a complete outbound strategy, and optimal responses to motivate prospects to take action!

This course has been designed for BDRs or SDRs with limited experience of using sequence in their prospecting. Could also be useful for Managers of SDR teams.
What impact this course will have
  • Understand the principles of successful prospecting and prioritization.
  • Know how to organize your day and where to execute different prospecting workflows.
  • Master the Agoge Sequence.
  • Learn the importance of simplicity in your cold calling framework and get your tone right.
  • Utilise different types of email objections and know the best response and sequences to use for objections.
Syllabus
February 14 2022
1/6
Class 1 | Agoge Sequence

 

By the end of this class, you will be able to…

  • Interpret and improve sequences
  • Understand how to implement each of the components of a sequence
  • Modify the Agoge Sequence for different priority prospects and personas

 

February 16 2022
2/6
Class 2 | Initial Email Strategies

 

By the end of this class, you will be able to…

  • Use an extremely simple, fast, and effective cold email framework
  • Make a situation hierarchy playbook
  • Find valuable information in the enterprise
February 21 2022
3/6
Class 3 | Prioritization

 

By the end of this class, you will be able to…

  • Define the three tiers of prioritization
  • Know how to create a system for prioritization
  • Know how each tier should be approached differently 
  • Make a framework for time allocation
February 23 2022
4/6
Class 4 | Cold Calling

 

By the end of this class, you will be able to…

  • Know how to set yourself up for success before the call
  • Understand a framework for getting tone right
  • Go through a simple script that works surprisingly well
February 28 2022
5/6
Class 5 | Cold Call Objections

 

By the end of this class, you will be able to…

  • Understand the flow of objections in the cold call
  • Know the two different types of asks you will make, and how to make them
  • Make your own objection handling guide
March 2 2022
6/6
Class 6 | Email Objections

 

By the end of this class, you will be able to…

  • Handle email objections
  • Use “FUP Sequences” to magnify the power of one-off responses
  • Use a “Referral Sequence”
Coach Information
SDR Leader
Outreach
Sam Nelson was Outreach’s #1 SDR, SDR Manager, and Manager of SDR Managers as Outreach became a billion-dollar company through cold outbound prospecting.