Partnership Fundamentals: A Masterclass In Accelerating Revenue Growth Through Collaboration Partnership Fundamentals: A Masterclass In Accelerating Revenue Growth Through Collaboration
SIA Coaches
Head of Emerging Markets: Home Health & Community Care
MedBridge
Vice President Partnerships, Author of ‘The Partnership Principle’
Signavio
  • Description
  • Course Syllabus
  • Coach Information
About this course

Did you know that 60% of CEOs recognize Partnerships are a route to revenue growth, yet their typical failure rate is over 50%? Are you thinking of or being tasked with creating an ‘indirect’ revenue program? Have just begun, or need to maximize your Alliance (strategic) and/or Channel (tactical) revenue impact? If so, then join our Masterclass course. Become the expert in your business, leverage the tools and skills we give you to open Pandora's box in driving ecosystem revenue as well as mutual customer & internal success.

This course has been designed for anyone who has the authority to start, is responsible for building or is leading an existing partnership/channel program for the first time, or is new to the role of Partnerships.
What impact this course will have:
  • Deeper Cross-Functional And Ecosystem Engagement Through Utilizing A ‘Collaborative Mindset’
  • More Defined Business Relationships Through Best-Practice Techniques To ‘Partnering’
  • Accelerating Pipeline And Revenue Through A Well Adopted GTM Strategy
  • A Route To Longer-Term Brand And Territorial Advantage
  • Greater Clarity On Company Direction, Competitive Advantage And Growth Of Partner Program (verses ‘Build’ Or ‘Buy’ Market Solution Offerings)
Course Syllabus
July 11 2022
1/6
Class 1 | Collaborative Impact

 

By the end of this class, you will be able to…

  • Understand the Science of Collaboration
  • Determine Your Executive Sponsor
  • Become Partner Ready
July 13 2022
2/6
Class 2 | Partner Acquisition

 

By the end of this class, you will be able to…

  • Identify Your Unfair Advantage & Solution
  • Navigate Partner Qualification
  • Prioritize Partner Paperwork
July 18 2022
3/6
Class 3 | Partner Journey Modelling

 

By the end of this class, you will be able to…

  • Build a Revenue Enablement Strategy
  • Utilize Systems For Tracking And Measurement
  • Think Ahead about Client Categorization
July 20 2022
4/6
Class 4 | Timeline to Revenue and Executive Approval

 

By the end of this class, you will be able to…

  • Establish Timeline-to-Revenue
  • Validate Partner ROI
  • Build a Go-to-Market (GTM) Plan
July 25 2022
5/6
Class 5 | Supercharging a scalable & repeatable framework

Guest Speaker – Autum Grimm from PartnerTap

 

By the end of this class, you will be able to…

  • Fireside Chat: PartnerTap
  • Formalize Partnership: < 90 Days
  • Showcase Customer Success
July 27 2022
6/6
Class 6 | Channel activation and 3-way value

 

By the end of this class, you will be able to…

  • Establish Channel Management
  • Continue Review and Collaboration
Head of Emerging Markets: Home Health & Community Care
MedBridge
Kelly Colman has over 20+ years experience in Saas / software technology, focusing on system design and usability. Kelly helps organizations focus on system process & user optimization of tools, features & functions for team strategy & gr...
Vice President Partnerships, Author of ‘The Partnership Principle’
Signavio
Matt Bray has a 20+ year career in ‘Strategic Alliances’ & ‘Channel Management’. Co-founding member of SAAS ‘Software’ and ‘System Integrator’ start-ups, led global and regional teams in mid-market to Enterprise who have acquired ...