Partnership Fundamentals: A Masterclass In Accelerating Revenue Growth Through Collaboration Partnership Fundamentals: A Masterclass In Accelerating Revenue Growth Through Collaboration
SIA Coaches
Head of Emerging Markets: Home Health & Community Care
MedBridge
Vice President Partnerships, Author of ‘The Partnership Principle’
Signavio
  • Description
  • Syllabus
  • Coach Information
About this course

Did you know that 60% of CEOs recognize Partnerships are a route to revenue growth, yet their typical failure rate is over 50%? Are you thinking of or being tasked with creating an ‘indirect’ revenue program? Have just begun, or need to maximize your Alliance (strategic) and/or Channel (tactical) revenue impact? If so, then join our Masterclass course. Become the expert in your business, leverage the tools and skills we give you to open Pandora's box in driving ecosystem revenue as well as mutual customer & internal success.

This course has been designed for anyone who has the authority to start, is responsible for building or is leading an existing partnership/channel program for the first time, or is new to the role of Partnerships.
On this course you will learn:
  • Deeper Cross-Functional And Ecosystem Engagement Through Utilizing A ‘Collaborative Mindset’
  • More Defined Business Relationships Through Best-Practice Techniques To ‘Partnering’
  • Accelerating Pipeline And Revenue Through A Well Adopted GTM Strategy
  • A Route To Longer-Term Brand And Territorial Advantage
  • Greater Clarity On Company Direction, Competitive Advantage And Growth Of Partner Program (verses ‘Build’ Or ‘Buy’ Market Solution Offerings)
Syllabus
November 9 2021
1/6
Collaborative Impact
  • The Science of Collaboration
  • The Executive Sponsor
  • Are you Partner Ready?
November 10 2021
2/6
Partner Acquisition
  • Identifying Your Unfair Advantage & Solution
  • Partner Qualification
  • Prioritize Partner Paperwork
November 16 2021
3/6
Partner journey modelling
  • Partner Types – A Deeper Dive
  • Revenue Enablement Strategy
  • Systems For Tracking And Measurement
November 18 2021
4/6
timeline to revenue and executive approval
  • Timeline-to-Revenue
  • Validate Partner ROI
  • Go-to-Market (GTM) Planning
November 23 2021
5/6
Supercharging a scalable & repeatable framework

Guest Speaker – David Thomson, CRO at Allbound

  • Fireside Chat: AllBound
  • Identify Your Channel Manager
  • Showcase Customer Success
November 24 2021
6/6
Channel activation and 3-way value
  • Formalize Partnership: <90 Days
  • Continuous Review and Collaboration: 90 – 180 Days
  • The Continuous Partnerships Cycle
  • Final Sense-Check With Peers ~ Open Q&A
Head of Emerging Markets: Home Health & Community Care
MedBridge
Kelly Colman has over 20+ years experience in Saas / software technology, focusing on system design and usability. Kelly helps organizations focus on system process & user optimization of tools, features & functions for team strategy & gr...
Vice President Partnerships, Author of ‘The Partnership Principle’
Signavio
Matt Bray has a 20+ year career in ‘Strategic Alliances’ & ‘Channel Management’. Co-founding member of SAAS ‘Software’ and ‘System Integrator’ start-ups, led global and regional teams in mid-market to Enterprise who have acquired ...