Lights Camera, Action: Prospecting With Video Lights Camera, Action: Prospecting With Video
SIA Coaches
Customer Growth Account Executive
VP Marketing
  • Description
  • Syllabus
  • Coach Information
About This course

Whether you’re an SDR focusing on outbound prospecting, or an AE trying to crack into key accounts, this course will show you how to integrate different styles of videos into your outbound sequences for maximum impact. Any sales professional engaged in outbound prospecting or lead generation will add a whole new string to their bow with this course.

We’ll walk you through the fundamentals of recording custom sales videos, how and where to send them, and how to track engagement. You’ll learn video best practices, body language, and visual techniques, and how to craft compelling messaging around your videos to maximize their response rates. We’ll challenge you to rethink your existing approach to outbound prospecting.

This course has been designed for anyone who is prospecting and has limited experience using video in their prospecting sequences
What impact this course will have
  • You’ll become familiar with the different types of videos you can use in your prospecting sequences and know WHEN is right to use them.
  • You’ll find out how to optimize your subject line, intro copy, and thumbnail image to maximize conversions.
  • Get access to repeatable video templates that can be personalized for success.
  • Learn how to be authentic, engaging, and confident on camera with a few simple hacks.
  • Leave knowing how to use custom videos throughout the sales process to shorten deal cycles and increase close rates.
December 6 2021
Class 1 | How to Create and Share Prospecting Videos that Convert


By the end of this class, you will be able to…

  • Record and share prospecting videos via social and email
  • Maximize engagement and conversion rates on videos you send 
  • Understand best practices for prospecting videos


December 8 2021
Class 2 | Enhancing Your Outbound Sequences with Videos


By the end of this class, you will be able to…

  • Know when to add videos to your prospecting sequences
  • Use video in the early stage of your sequence to create a more personal connection
  • Use video in the middle and late stages to build rapport and create clarity
December 13 2021
Class 3 | Using Videos to be Human, Helpful and Trustworthy


By the end of this class, you will be able to…

  • Use videos beyond your structured sequences to humanize your outreach
  • Take a creative approach to making hyper personalized videos for key accounts
  • Leverage video beyond prospecting to create and close more opportunities
Coach Information
Customer Growth Account Executive
Reva has 10+ years of sales experience. After building both SME and Enterprise skill sets as an Account Executive at Vidyard, Reva shifted her focus to coaching the next generation of modern sellers to deliver a frictionless experience to prospects a...
VP Marketing
​As an executive at Vidyard, Tyler has spent 6+ years immersed in the world of online video for sales, prospecting and B2B marketing. He’s the co-author of The Visual Sale, host of the Creating Connections show, and frequent speaker on topics ran...