Cold Email Prospecting Bootcamp Cold Email Prospecting Bootcamp
SIA Coaches
Co-Founder & CRO
Speak On Podcasts
Lead Coach
Predictable Revenue™ Inc.
  • Description
  • Course Syllabus
  • Coach Information
About this course

This course will show you how to improve the effectiveness of your prospecting emails to increase the number and quality of the meetings you book.

Outbound Prospectors with a minimum of 6 months’ cold emailing experience will benefit from these practical classes that will provide key takeaways that you can put into practice immediately.

You will learn how and why to get to know your customers, how to leverage both automated and account-based approaches to your cold emails and some best practices to follow that will get you results.

This course was designed for SDRs and AEs who are doing cold outbound prospecting with a minimum of 6 months’ cold email experience. For anyone with less experience, we recommend taking Outbound Prospecting first.
What impact this course will have
  • Implement the best cold email strategy to reach your prospects, based on their roles and industries
  • Make your emails stand out to prospects so you can open up conversations
  • Apply some best practices so you can keep honing your messages and continue to increase your open and reply rates
Course Syllabus
November 22 2021
1/4
Class 1 | Preparation, Mindset and Knowing Your Customers

 

By the end of this class, you will be able to…

  • Describe the objective of cold email prospecting
  • Identify your Ideal Customer Profile (ICP)
  • Describe your buyer personas and their job functions, pain points, and priorities
  • Leverage the tools and skills necessary to research your prospects, their companies, industries, and competitors
  • Define what impact your solution has on your customers
  • Understand, at a high level, the email frameworks to put this knowledge to use
November 24 2021
2/4
Class 2 | Automated Approach to Cold Emails

 

By the end of this class, you will be able to…

  • Recognize the difference between personalization, customization, and relevance
  • Understand the importance of segmentation and research in an automated email approach 
  • Build an automated, persona-based messaging framework
  • Evaluate a hybrid framework for crafting emails, incorporating relevant customization and automation
November 29 2021
3/4
Class 3 | Account Based Approach to Cold Emails

 

By the end of this class, you will be able to…

  • Understand the highly customized, account-based approach
  • Establish a framework for account prioritization & research
  • Capitalize on triggers for outreach
  • Craft a relevant, customized account-based email
December 1 2021
4/4
Class 4 | Subject Lines, CTA, Follow Up, Optimizations & Other Best Practices

 

By the end of this class, you will be able to…

  • Evaluate and practice subject lines
  • Analyze softer and more direct calls to action
  • Construct follow-up emails
  • Build a program for ongoing experimentation
  • Improve your metrics
Co-Founder & CRO
Speak On Podcasts
Mark has over 13 years experience in B2B Sales and Marketing having worked at FTSE 50 companies to venture backed startups. In the last 3 years Mark has designed and implemented Outbound Prospecting strategies that have generated millions in revenue ...
Lead Coach
Predictable Revenue™ Inc.
Sarah is a theatre school graduate, current MBA student, and top-performing SDR Manager. Her experience performing and auditioning taught her first to be a coachable, agile, and experimental SDR. Then, after following the sales industry’s most ...