Cold Calling Masterclass Cold Calling Masterclass
SIA Coaches
Former Global BDR Senior Segment Leader
Zoom Video Communications
  • Description
  • Course Syllabus
  • Coach Information
About this course
Cold calling is a critical element of every outbound sales team. This course will provide you with best practices, techniques, and frameworks to help you prepare for and execute cold calls which will add those critical new opportunities to the sales pipeline.

You will explore ways to ensure you set the right intention for your calls and you’ll be introduced to ways of manually tracking your progress and efficiency to improve your effectiveness.

Using our coaches’ Cold Calling Flowchart, you’ll learn how to develop your questions to shape your prospects’ answers and direct their energy on the call.  You’ll take a deep dive into objection handling and develop ways to avoid the “no’s”!  Throughout all four classes, you’ll also receive a raft of top tips you can take and use immediately to turbocharge your cold calling!

This course was designed for SDRs and AEs who are doing cold outbound prospecting with a minimum of 3 months’ cold calling

What impact this course will have
  • Enhance your cold calling toolkit to improve every aspect of your cold calling technique
  • Handle objections effectively using a framework to support you in creating trust with your prospects
  • Take your questioning techniques to the next level of excellence
  • Maximize your cold calling impact with the best use of initial questions
Course Syllabus
October 4 2022
1/4
Class 1 | Creating the right call Intention

 

By the end of this class, you will be able to…

  • Establish clear expectations and intentions when cold calling
  • Develop ways to manually track your activity
  • Understand the importance of prioritization to increase your productivity
  • Add to your cold calling toolkit to improve your practice
October 6 2022
2/4
Class 2 | Creating the right call energy

 

By the end of this class, you will be able to…

  • Become familiar with use of flow charts to plan your talk tracks
  • Develop and uplevel  your current questioning techniques
  • Demonstrate your understanding by categorizing a range of cold-calling questions
October 11 2022
3/4
Class 3 | Creating the right call flow

 

By the end of this class, you will be able to…

  • Make the best use of your ‘initial question’ in a cold call
  • Become familiar with the conversational flowchart
  • Collaborate with your fellow learners to use the conversational flowchart to test for effective prospecting
October 13 2022
4/4
Class 4 | Creating the right call trust

 

By the end of this class, you will be able to…

  • Identify ways to establish trust with a prospect on a call
  • Describe the five elements of the objection handling framework
  • Discuss how to employ the framework to cover objections you encounter regularly
Former Global BDR Senior Segment Leader
Zoom Video Communications
Mike is a high-energy leader with great creativity and an outstanding sales skills set. He supports businesses to increase their productivity, security, and profitability through workflow optimization and automation Mike has helped Develop and Lea...