Business Acumen for Career Starters Business Acumen for Career Starters
SIA Coaches
Sales Manager / Bachelor of Arts Degree in Economics, Sales Certification
Sandler Training
Account Executive
Hubspot
  • Description
  • Course Syllabus
  • Coach Information
About this course
This course will set you up with the skills needed to understand and excel in the world of business. We will share with you how to find out what you need to know about business structure, the people and teams that make up a business, how money is made and spent, and how SaaS as an industry can differ from others.

From learning new terminology, to understanding business structures as a whole, this course will help new business professionals reduce ramp time, gain confidence when talking to prospects, and avoid simple mistakes. 

This course has been designed for new revenue-facing career starters with little to no experience in the business world.

What impact this course will have:
  • Reduce ramp time for new-to-industry SDRs
  • Gain confidence when talking to new prospects
  • Know what simple mistakes to avoid when talking to prospects
Course Syllabus
October 11 2022
1/4
Class 1 | Business Basics

 

By the end of this class, you will be able to…

  • Define common terminology and phrases found in the business world
  • Understand how different industries are structured and their priorities
  • Know how to leverage resources to research different businesses
October 13 2022
2/4
Class 2 | Working with People

 

By the end of this class, you will be able to…

  • Define the different lines of business and responsibilities of departments
  • Understand what job titles actually entail and dispel common misconceptions
  • Define how and who decisions are made by
October 18 2022
3/4
Class 3 | VC Backed Software Companies

 

By the end of this class, you will be able to…

  • Know how, when or why to raise an invoice or Purchase Order
  • Understand when businesses go public and what that means
  • Understand how VC Backed businesses are funded and their growth trajectories
October 20 2022
4/4
Class 4 | Follow the Money

 

By the end of this class, you will be able to…

  • Understand how to set your company up for success in sales calls
  • Know how to stand out to potential customers and executives
  • Prepare yourself and your team for the sales cycle ahead

 

Coach Information
Sales Manager / Bachelor of Arts Degree in Economics, Sales Certification
Sandler Training
Fiorella Cárdenas began her career in sales selling car insurance while working towards her Bachelor of Arts in Economics from Boston University. After graduation, “Fio” began her career in SaaS sales at HubSpot where she has set records for ...
Account Executive
Hubspot
Brad is currently hosting SDRs Anonymous as well as coaching PTS for SIA. In June, Brad is starting as an Account Executive at HubSpot, focussing on small business new logos.