Brand Demystified: The Building Blocks for Business Fame Brand Demystified: The Building Blocks for Business Fame
SIA Coaches
Founder & Director
The Human Half
Nelson Bostock Unlimited
  • Description
  • Syllabus
  • Coach Information
About this course

Are you currently growing your team? CEOs, Founders, and Sales and Marketing Leaders can lose control of their brand and what it stands for as they scale. Anyone who wants to harness the power of brand and PR will benefit from this jargon-free, practical course, regardless of their experience level.

We'll cover off everything from what a brand is and why it’s important, to how to find a strong positioning strategy and which tools to capture it with. We'll also look at how you can use PR in your business to earn people's attention.

Learn how to build and amplify your brand in ways that your teams can support and your customers and other stakeholders can follow with this punchy course!

This course has been designed for all experience levels; from founders, CEOs, and marketing leaders to execs with an interest in Brand/PR
What impact this course will have
  • Acquire simple tools you can use to interrogate your current brand and help you decide how you should position it.
  • Find out how to implement and measure the effects of a brand strategy.
  • Learn how to build a brand story and positive public image as you scale.
  • Understand how a targeted PR plan can support initiatives in a way advertising and marketing can't.
Class 1
What Is a Brand and Why Should You Care?
  • Be clear on what a brand is

  • Understand why you should care

  • Know the right way to approach brand building

Class 2
Brand Strategy 101
  • Understand the formula of a positioning strategy
  • Know how to find the building blocks to create your own
  • Be able to zero in on your strategic opportunity
Class 3
The Art of Articulation
  • Understand the role of Brand Articulation

  • Be clear on the pros and cons of alternative approaches

  • Know how to make your articulation actionable

Class 4
Actioning and Tracking
  • Be able to empower your teams to action your strategy

  • Understand the value of stress-testing

  • Knowing how and when to measure success

Class 5
How To Get Started With PR
  • What is Public Relations?

  • Why is it important?

  • When and why do you need it?

  • What it can and cannot do

Class 6
Tell Your Brand’s Story – Through PR
  • Understand your reputation, your way to influence, and the media

  • How to plan for PR: your essential building blocks

  • How to build impactful stories

  • OK. Let’s do it. What do you need to do first?

Coach Information
Founder & Director
The Human Half
Andy is Founder and Director at The Human Half, a Brand Strategy consultancy in London. He works predominantly with start-ups and scale-ups, helping them to position themselves in their market. In 2016, as their Head of Brand, he helped Wonderbly to...
Nelson Bostock Unlimited
Tim has been providing PR consultancy for technology brands for more than 15 years. He has worked with some of the biggest brands in the world, like Canon and HTC, as well as emerging scale-up businesses across a variety of B2B sectors; from enterpri...