Ted McKenna

About Ted McKenna

Ted McKenna
Ted McKenna
Co-author of The JOLT Effect: How High Performers Overcome Customer Indecision

Ted is a Founding Partner of the research firm, DCM Insights. Ted has held executive leadership positions in product, strategy, research, advisory, and enablement for Tethr, Russell Reynolds Associates, and CEB (now, a part of Gartner). An accomplished sales and customer experience researcher whose work has appeared in the pages of Harvard Business Review, Ted’s most recent work focused on mining unstructured conversational data using advanced data science and leading AI/ML tools to build models, scores, and behavioral frameworks.

 

Previous roles called for deploying syndicated research methods to mine more structured sources such as surveys, diagnostics, demographics, and jobs data.  He is also a co-author, with Matt Dixon, of the book, The JOLT Effect: How High Performers Overcome Customer Indecision, and is a sought-after speaker and advisor to sales and customer experience teams around the world.

Ted McKenna's Course list

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Sales
Coming Soon
Ted McKenna
Matt and Ted will give you key strategies for overcoming indecision with your buyers.