About Fiorella Cárdenas
Fiorella Cárdenas began her career in sales selling car insurance while working towards her Bachelor of Arts in Economics from Boston University.
After graduation, “Fio” began her career in SaaS sales at HubSpot where she has set records for segment attainment & consistency in performance across multiple geographies, go-to-market segments, and languages, as both an individual contributor and people manager.
She is passionate about building diverse and inclusive high-performing teams. The daughter of Nicaraguan immigrants, she credits her first-gen immigrant experience for the ability to stay focused on execution through challenges and maintain a clear focus on the goals ahead.