Get Additional Firepower for Sales Prospecting & Insights
- Prospecting, Sales
- Simone McNichols-Thomas
- Estimated Reading Time: 4 minutes
LinkedIn Sales Navigator is a sales management tool designed to help SDR’s tap into LinkedIn’s extensive 700M+ member network and land bigger and better deals.
Yet, like many platforms we use today, it takes time to grasp its full potential — many salespeople still don’t know how to use ALL the LinkedIn Sales Navigator features effectively. The new challenges we face in engaging with prospects in a remote world makes mastering paid sales solution tools even more important.
Potential buyers are now more than ever bombarded with sales messages via a multitude of channels and this is having an adverse effect on sales teams who need to find more efficient ways of building pipelines and engaging with key stakeholders.
With the tech industry hurtling ever quicker into the age of the customer, there is also an increasing strain on sales professionals to get to grips with new emerging technology that allows market data and prospecting insights to be better monitored and utilized. Technavio announced in its latest market research report ‘Global Software as a Service (SaaS) Market 2019–2023’ that AI-enabled technology will be a key driver in the SaaS industry in years to come.
So, if B2B tech businesses are to scale in the future, frontline salespeople will need all the best tools at their disposal to win deals and retain customers.
How LI Sales Nav can help address this problem…
LinkedIn describes the tool as a way to “target the right buyers, understand key insights, and engage with personalized outreach.” Available for sole users, teams and enterprises, it is the best version of LinkedIn for sales professionals. Sales Navigator features a powerful set of search capabilities, improved visibility into extended networks and personalized algorithms to help you reach the right decision-maker.
According to LinkedIn, using the tool can deliver:
- +15% more pipeline when using Sales Navigator to find customer
- +17% higher win-rate when saving leads on Sales Navigator
- +42% larger deal sizes when using Sales Navigator to connect with decision-makers
Particularly where early-stage sales teams are concerned, the LI Sales Nav tool will help you build efficiency into your processes. “As you search for prospects, save leads, and make connections, Sales Navigator will keep you posted on updates in your network such as job changes, company updates, relevant connections and warm leads.” (LucidChart)
Our LinkedIn Sales Navigator (LISN) Course
Supercharge your sales pipeline through unique insights and best-practice guidance for getting the most out of LinkedIn Sales Navigator. Best-Selling Author of The Million Pound LinkedIn Message, Dan Disney, has developed a course to give salespeople practical knowledge on how best to utilize LinkedIn Sales Navigator — which, when done right, produces “33% larger deals, 7% higher win rates and 18% more pipeline” (LinkedIn).
Sales Impact Academy’s LinkedIn Sales Navigator Course is designed for all front line salespeople and sales leaders who have access to LinkedIn Sales Navigator and will run through all of the tools, tips and tricks available to them. From building lists, sending effective InMails, using the unique insights, this bootcamp will cover it all.
Other courses that support the teachings of the LISN course are our LinkedIn Social Selling Master Class also developed and taught by Dan Disney. This guide to social selling will show you how to turn social engagement into real conversations & generate sales. See the syllabus here.
Sales Navigator helps businesses and sales teams sell even better with LinkedIn, yet many people still have no idea how to leverage it most effectively to drive maximum value in their sales pipelines. This course will help unlock all of the ways you and your team can leverage this great tool.
