About

Our Mission

To help millions of people in revenue-related roles be exceptional and find joy in their work

Sales Impact Academy is the world’s leading go-to-market learning platform providing a live-learning curriculum for B2B go-to-market teams on an annual subscription basis.

The traditional higher education system has let the world of B2B down, with a complete lack of formal, structured education across the entire industry. This major oversight has led to totally inconsistent core technical skills across every role in go-to-market teams from leadership through to SDRs, AEs, CSMs, marketing and revenue operations.

It creates an impossible educational burden on enterprise companies and it’s also causing chaos and devastation in the early-stage sector with 70-90% failure rates for B2B startups and scaleups.

Sales Impact Academy is looking to solve this major problem by bringing together the world’s best talent to teach structured, live online courses with high learning design principles and rapidly upskill go-to-market professionals across the globe – all via its new learning platform.

sales impact academy

Meet our leadership team

Ahmed Haque
Ahmed Haque
CEO

Ahmed believes that great education can and should offer people a transformative leap forward in their lives. It shouldn’t cost them a fortune. And it shouldn’t require them to fundamentally change who they are. Education should be judged on the opportunities it creates — whether that means a new (and better) job, an increase in creative freedom, or a powerful moment of self-discovery.

Ahmed Haque
Ahmed Haque
CEO

Ahmed believes that great education can and should offer people a transformative leap forward in their lives. It shouldn’t cost them a fortune. And it shouldn’t require them to fundamentally change who they are. Education should be judged on the opportunities it creates — whether that means a new (and better) job, an increase in creative freedom, or a powerful moment of self-discovery.

Andrew Parker
Andrew Parker
CFO

Andrew is a commercial CFO with broad experience in operations and strategy (and he loves data!)

He’s served various boards and worked with a mix of shareholders from private equity, venture capital, listed / crowd-funded shareholder bases, large corporates, “special situation desks” and high net-worth individuals / families. His experiences covers scaling for hyper-growth, turnarounds, strategy ——> delivery plan, and various different investment stages (e.g. early fund-raising, MBO, exits). He’s also performed roles outside finance, covering the CEO / COO position when needed as well as leading Business Development and Data.

Andrew Parker
Andrew Parker
CFO

Andrew is a commercial CFO with broad experience in operations and strategy (and he loves data!)

He’s served various boards and worked with a mix of shareholders from private equity, venture capital, listed / crowd-funded shareholder bases, large corporates, “special situation desks” and high net-worth individuals / families. His experiences covers scaling for hyper-growth, turnarounds, strategy ——> delivery plan, and various different investment stages (e.g. early fund-raising, MBO, exits). He’s also performed roles outside finance, covering the CEO / COO position when needed as well as leading Business Development and Data.

Anna Hanisch
Anna Hanisch
Senior VP of People

Anna is a global People Leader with 15+ years of international market experience across multiple industries and company stages. Anna has worked with Seed, Series A-D, Post-Acquisition and Public companies across Tech, EdTech, PropTech, Events, Marketing, Media and Advertising. Anna has broad experience as a HR Business partner as well as focus in organizational design, employee relations, culture and engagement, talent acquisition, restructuring and all core HR Operations.

Anna Hanisch
Anna Hanisch
Senior VP of People

Anna is a global People Leader with 15+ years of international market experience across multiple industries and company stages. Anna has worked with Seed, Series A-D, Post-Acquisition and Public companies across Tech, EdTech, PropTech, Events, Marketing, Media and Advertising. Anna has broad experience as a HR Business partner as well as focus in organizational design, employee relations, culture and engagement, talent acquisition, restructuring and all core HR Operations.

Dan Sommer
Dan Sommer
Executive Chairman

Dan is an experienced EdTech entrepreneur and operator with a proven track record of building companies from start-up through to successful exit. Previously, Dan founded and served as CEO of Trilogy Education, the fastest-growing EdTech company at the time, where he grew the company to over $150M in sales prior to completing a successful exit. Dan is passionate about empowering people through the acquisition of high-demand skills.

Dan Sommer
Dan Sommer
Executive Chairman

Dan is an experienced EdTech entrepreneur and operator with a proven track record of building companies from start-up through to successful exit. Previously, Dan founded and served as CEO of Trilogy Education, the fastest-growing EdTech company at the time, where he grew the company to over $150M in sales prior to completing a successful exit. Dan is passionate about empowering people through the acquisition of high-demand skills.

Katie McLean
Katie McLean
General Counsel

Katie is a lawyer with over 15 years’ experience providing strategic and commercially focused legal and governance advice to boards and senior management during periods of organisational change. Katie has a breadth of experience across many diverse areas of the law and takes a risk-based approach to find pragmatic, outcome-oriented, creative legal solutions to help organisations achieve commercial success.

Katie McLean
Katie McLean
General Counsel

Katie is a lawyer with over 15 years’ experience providing strategic and commercially focused legal and governance advice to boards and senior management during periods of organisational change. Katie has a breadth of experience across many diverse areas of the law and takes a risk-based approach to find pragmatic, outcome-oriented, creative legal solutions to help organisations achieve commercial success.

Ryan Scheuermann
Ryan Scheuermann
CTO

Ryan has spent two decades building products and teams in agencies and early-to-mid stage startups. He’s scaled solutions to millions of users for large-scale brands like WarnerBros, NewsCorp, MySpace, and TMZ. For the last decade, he’s led product engineering teams at B2B SaaS startups, including 4.5 years at InVision. Having also spent time in marketing, sales, revops, and CS, he has a strong affinity for GTM teams. With 15 years of experience managing teams in fully-distributed startups, Ryan now teaches and mentors on building strong people-first remote cultures.

Ryan Scheuermann
Ryan Scheuermann
CTO

Ryan has spent two decades building products and teams in agencies and early-to-mid stage startups. He’s scaled solutions to millions of users for large-scale brands like WarnerBros, NewsCorp, MySpace, and TMZ. For the last decade, he’s led product engineering teams at B2B SaaS startups, including 4.5 years at InVision. Having also spent time in marketing, sales, revops, and CS, he has a strong affinity for GTM teams. With 15 years of experience managing teams in fully-distributed startups, Ryan now teaches and mentors on building strong people-first remote cultures.

Board & Investors

Investors in Sales Impact Academy

OUR VALUES

How to be Happy at Work

Love Learning

Every day is a chance to grow

Go fast

Learn on the way

Motivation feeds momentum

If someone’s doing a great job, tell them - it’ll lift them up

Open culture, open comms

Make others feel comfortable to speak out and feedback

You-do-you-icon-1
You do you

Bring as much of yourself to work as you want, and welcome others when they do

Channel your inner chameleon

Adaptation is how we’ll survive and thrive together

You’ve got this

Give people freedom, watch them fly

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We live on a spinning rock in space

So don’t sweat the small things - have some fun

We’re Growing!

We’re growing and are on the lookout for great team members to join us on our journey. Find out more over on our hiring page!

We’re Growing!

We’re growing and are on the lookout for great team members to join us on our journey. Find out more over on our hiring page!